Sony wanted to do something special for the launch of their LinkBud wireless earbuds: create an AR-unboxing unlike any other.
I created five digital environments — gaming, music, social, crypto, and product, which users are free to explore by scanning a specially designed QR code with their phones. At the center of this unique unboxing experience is a digital NFT, a never ending journey through each verse. Combined with the interactable environment, it gave users a glimpse of what to expect when venturing into the metaverse.

This one-of-a-kind experience was featured on Unbox Therapy, where they said, that “This has gotta be one of the most elaborate unboxing experiences ever….and I feel like I have some experience in the field.”

Metaverse AR unboxing
Motion Design for Video and AR
YEAR: 2022
CLIENT: SONY