Binance partnered with The Weeknd to launch an immersive fan experience during the After Hours Tour. The activation blended physical and digital worlds, featuring augmented reality (AR) interactions at select tour stops and a web-based metaverse where fans could unlock exclusive content.

I developed the core 3D assets and animations for the companion mobile app. A giant golden Binance cube served as the physical anchor at each concert; scanning it triggered the digital experience. I engineered the virtual puzzle box mechanics, collaborating closely with app developers to ensure the AR integration was seamless and engaging for fans trying to win tickets.