LINKBUDS
Motion Graphics, 3D
CLIENT: SONY
YEAR: 2022
For the launch of Sony's new LinkBud wireless earbuds, I had the pleasure of being part of the team that created a visually stunning TikTok video, featuring Wisdom Kaye. My role involved integrating the green screen footage and cleanup, adjusting the metaverse elements to fit with the brand's identity, and collaborating with the animation team to craft a film that showcased Wisdom's charisma and the sleek features of the earbuds.
Despite the tight deadline, the video reached an impressive audience of 4 million people, making the product launch a resounding success. As a testament to our teamwork and attention to detail, this social media campaign became a hit, merging style and technology in a way that connected with viewers and left a lasting impression.
Despite the tight deadline, the video reached an impressive audience of 4 million people, making the product launch a resounding success. As a testament to our teamwork and attention to detail, this social media campaign became a hit, merging style and technology in a way that connected with viewers and left a lasting impression.