Sony sought a unique unboxing experience for their LinkBuds wireless earbuds, bridging the physical product with the digital world. The project crafted five distinct digital environments—gaming, music, social, crypto, and product metaverses. Users could explore these worlds by scanning a QR code, revealing how the earbuds seamlessly integrate into each lifestyle.

I created the central 3D NFT asset that travelled through these different worlds, acting as the visual anchor for the experience. I developed the animations and 3D assets for the unboxing sequence, working closely with the development team to ensure the AR integration was seamless and engaging.

The experience was deployed as a mobile AR activation, allowing users to explore the metaverses directly from their phones.