Nike partnered with Rebel Girls to host an activation event celebrating young girls and their heroes. The centrepiece was an interactive football challenge featuring a giant pressure-sensitive goal display. The goal was to create a fun, engaging experience that encouraged young athletes through a series of digital mini-games.

I designed the custom UI animations that triggered upon impact, guiding participants through the challenge. My work included animated inspiring stickers and hero graphics featuring female football players, creating a playful and encouraging visual language. These elements were integrated into the pressure-sensitive display to provide immediate, dynamic feedback to the players.

The interactive display was deployed at the activation event, serving as a digital playground that bridged the gap between physical sport and digital animation.