The Bigger Picture was an annual conference hosted by Sky for its partners and investors, showcasing the company's history of innovation and future plans. Held at Frameless, an immersive art space in London, the event transformed the venue into a living narrative.

I led the art direction for two galleries within the space. For the primary gallery, I developed three distinct concepts, refining a final direction inspired by Sky Glass branding. This visual language narrated a story through a dynamic content landscape, where evolving visuals interacted directly with the presentation. I designed captivating transitions to guide the audience through the narrative, ensuring the immersive environment enhanced the storytelling.

The experience was deployed at Frameless, a renowned immersive venue in London, where the content was projected onto the architecture to create a fully engaging environment.