Motion design for social media
Veganuary is a global campaign that has inspired and supported more than one million people in 192 countries to try vegan for January – and beyond. Since the event began in 2014, participation has more than doubled each year.
The goal of this project was to reward participants of the Veganuary challenge and encourage them to continue their support for the environment. We had to create a quick and digestible message that highlights the positive change that they have made by choosing vegan.
Animation was the perfect medium for this task as it allowed us to tell the story the way we envisioned it. We created a cast of animated characters and unique environments that helped us visually support the positive message.